Webinar
Mastering Sales Emails: Live Reviews and Expert Q&A
Short and sweet, or longer email with lots of relevant info? Catchy subject line or something more straight-forward? Single CTA or multiple options? There are lots of ways to go about sales emails—and some are more effective than others. In this Coffee Break, we welcomed Lavender Co-Founder & COO, Will Allred to clear up some of these questions. He also took some time to live review audience-submitted sales emails and provide real-time personalized recommendations.
Speakers.
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Will Allred
Co-Founder & COO
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Lavender
Ellen Smoley
Director, Growth Marketing
Key Takeaways.
- Keep subject lines short & simple.
Shoot for making your subject lines feel like an internal email—focusing on clarity over grabbing attention. - Write like you’re sending a text to a friend you don’t know yet.
A conversational tone is especially important now that there are so many formal-sounding AI-generated emails. - End your first email with a question, not a link.
On one side, a question is more likely to start a conversation. On the other, links in the first email can trigger spam filters.