Webinar
Making Growth Scalable with ABM
Can ABM help your team unlock consistent growth? Watch experts from Iron Horse and Demandbase as they dive into the ways you can create sustainable, efficient growth.
Speakers
Kelly Hopping
CMO
|
Demandbase
John Eitel
CSO
|
Demandbase
Uzair Dada
FOUNDER & CEO
Alex Jonathan Brown
Sr. Content Strategist
Key Takeaways
- “Efficient growth” isn’t just a buzzword.
The days of never-ending, unsustainable growth are behind us. Companies need to focus on growth that’s foundational and replicable. - Sustainable isn’t possible without executive buy-in.
Goals and KPIs have to be aligned and managing that change isn’t possible at the director level. - ABM isn’t always easy, but it’s worth it.
Tightening your target audience while taking a holistic view of your customers allows you to focus on contacts that matter most.