Webinar
Measuring Marketing Performance: Do these 3 things first
How well is your digital marketing doing? Turns out, that’s an incredibly difficult question to answer. We were joined by Channel99 to discuss exactly what you need to do to set yourself up for accurate marketing performance measurement that leads to actionable insights.
Speakers
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Chris Golec
Founder & CEO
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Channel99
Uzair Dada
FOUNDER & CEO
Key Takeaways
- KPIs that matter.
Focus on metrics that directly impact business outcomes, such as cost per engaged account, pipeline contribution rate and how well your campaigns drive engagement. - Historical benchmarking.
Comparing your KPIs against industry standards is useful, but your own historical performance data provides the best baseline for improvement. - Efficient marketing.
Starting with a smaller, well-targeted budget can be more effective than spreading resources too thinly across multiple channels.