Webinar
Cast a Smart Net, Not a Wide Net: Understanding Personas and Buying Groups (On Demand)
Buyer personas, buying groups, and ICPs are very different things. Knowing your working definitions - both internal and external - is critical to keeping everyone on the same page.
Speakers.
Dara Such
VP of Customer Enablement & Data Strategy
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TechTarget
Alex Jonathan Brown
Sr. Content Strategist
Key Takeaways
- Buyer personas, buying groups, and ICPs are very different things
Knowing your working definitions - both internal and external - is critical to keeping everyone on the same page. - Your ICP is always shifting
As you get new data, be proactive in moving your targets. Focus in on the audience that can mean the most for your business. - Buying groups are bigger than ever
One person that fits your persona can't close your deal. Modern buying groups are between 6-8 people, and you need to get them all on board.