- You often create new assets by starting with format instead of function.
- You have a lot of content but maybe not the right content.
- You create content without knowing who it’s for.
- You don’t place your content into the context of the buyer’s journey.
- You equate an asset’s performance with its effectiveness.
- You don’t plan derivative content from the get-go.
If you answered “yes” to any of the above, this toolkit will help!