Inside Iron Horse is our new employee spotlight blog series that takes a look at the people that keep this agency and our clients moving and growing. Join us in celebrating these remarkable people as we dive into their passions, talents, and motivations.
We’re so excited to feature Joe Cantu, our Director of Digital Marketing, for our first edition of Inside Iron Horse. Joe lives in Dallas, Texas, and as of October, Joe has been with Iron Horse for 8 (awesome) months. Right out of the gate, his expertise and strategic spirit have been impactful and much appreciated by both our clients and our team. Outside of work, he enjoys reading, fishing, and playing basketball.
Read on to learn more about Joe!
What 3 words would you use to describe Iron Horse?
Growing, exciting, and nurturing.
What’s your favorite part about working at Iron Horse?
As far as clients, the opportunity to work with talented teams that are redefining their respective industries. Internally, I love the opportunity to develop my team’s skill set and see them develop throughout their careers, plus the fun we get to have doing it (Shout out to Joe’s Crew).
What do you bring into every client relationship?
I strive to build a deep understanding of my clients’ goals and the roadblocks and opportunities tied to them, so they don’t view Iron Horse or me as a separate entity but rather as a part of their team. I also love developing strategic and creative ways to surpass client goals; there is nothing better than streamlining processes to make their lives easier while running successful tests and seeing a plan mature.
What’s your favorite new marketing trend?
Using paid media to expand and accelerate ABM programs. When done effectively, it can be a game-changer for organizations.
Who is the most influential person to you?
My grandparents, the examples they have set for me have shaped the best parts of who I am.
What causes do you care about?
Environmental preservation and access to quality education for everyone, particularly underserved communities.
What book did you read last?
Tribe of Mentors by Tim Ferriss, I highly recommend it and believe everyone can find something relatable, inspiring, and actionable in it.
If you had to eat one meal for the rest of your life, what would it be?
A medium-rare filet mignon with a Caesar salad. Gotta pick something good if I have to eat it every day.
The most important question is – does pineapple belong on pizza?
Yes, I support whatever brings the individual their ideal pizza experience, and I have a slice now and then.