Moving Forward with Hybrid - The Guidewire Experience

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Marketing dictionary tool

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Click-through Rates

The ratio of users who click on a link to the number of total users who view a page, email, or advertisment.

Closed-Loop Marketing (CLM)

Tracks customers throughout their journey, and uses data to measure the contribution of marketing to the overall revenue.



The state when a prospect is unresponsive to sales/marketing outreach (calls, invitations, emails, etc.).

Doing Business As (DBA)

The name under which a comany operate their business differs from its legal, registered name (e.g. IBM vs. International Business Machines).


The transport and storage of freight and exhibits for an event, including the removal and return of freight during and at the end of the event to a carrier loading area.



A function of a product that solves for a potential buyer's need or pain point.


Monthly Recurring Revenue (MRR)

The amount of revenue a subscription-based business receives per month


Pay-per-Click (PPC)

The amount of money spent to get a single click on an ad.

Proof of Concept (POC)

A prototype, or demonstration to prove that a business idea is feasible and has the potential to be successful.


A potential customer who has submitted their contact data to receive more information from your organization.

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