Google Chrome extensions for demand gen managers.

As a demand generation manager we use tools like Eloqua, Marketo, Hubspot, WordPress, and the like. However, part of our martech stack that frequently receives little attention are Chrome plugins. These extensions help us to streamline work, improve productivity, and gain valuable insights into our marketing efforts. Out of the dozens of Google Chrome extensions that demand gen managers can put to use, these are three that rise to the top. (A general note, you’ll want to run any extensions past your IT department to make sure they comply with your internal policies.)

Keywords Everywhere

As a demand gen marketer it’s crucial to know your audience. Keywords Everywhere is a great tool for content creation and ad targeting. It provides keyword data for numerous search engines, including Google, YouTube, and Bing. As well, related keywords, monthly search volume, and cost-per-click are readily available. This helps you find the right keywords to use in your content and ads, and understand how much competition there is for each keyword.

What I like about it:

1. User-friendly. The interface is simple and intuitive, making it easy to navigate and understand. It also allows for customization, so the metrics you need are only a click away.
2. Wide range of features. Keywords Everywhere offers a range of features, including keyword research, keyword suggestion, and analysis of related keywords, making it a comprehensive keyword research tool.
3. Integrations with other tools. Seamless integration with Google Analytics and Google Search Console allow you to gain a complete picture of your keyword performance. Keywords Everywhere can also integrate with Youtube, Amazon, and Bing.

Grammarly

Good grammar is essential for effective communication, and Grammarly is a great tool for catching errors and improving the clarity and professionalism of your writing. The extension works in real-time, highlighting mistakes as you type and suggesting corrections. 

What I like about it:

1. Customization. Grammarly offers personalized suggestions based on your writing style, goals, and field of work, making it more effective than generic tools.
2. User-friendly. A simple and user-friendly interface allows you to easily understand and implement its suggestions.
3. Versatile. Grammarly can be used for a variety of writing tasks, including composing emails, writing blog posts, and creating documents.

Crazy Egg

Crazy Egg is a visual analytics tool that helps you understand how users interact with your website. It provides heatmaps, scroll maps, and click maps that show you where visitors are clicking, scrolling, and spending the most time. This can help you identify areas of your website that are not engaging and improve the user experience and conversion rates.

What I like about it:

1. Easy to use. Crazy Egg is easy to set up and use. Crazy Egg’s visual representations of visitor behavior are easy to understand.
2. Heat maps. Multiple types of heat maps, including, scroll map, overlay click map, and even A/B testing are available, making it a very versatile tool.
3. Integration with other tools. Integrations with several other tools, such as Google Analytics, WordPress, and HubSpot, are seamless and make it easier for you to gain a complete picture of website performance.

The Iron Horse insight.

If you think your team isn’t using browser extensions you’re likely wrong. Use of browser extensions especially in marketing is pervasive. If you haven’t used the three plugins listed above, they might be worth looking into.