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Posts by Iron Horse.

Someone types at a laptop, while a blue checkmark hovers, indicating they've completed a marketing automation field audit.

Marketing automation field audits: What they are and why you need one.

The critical role of market segmentation in uniting teams for B2B success.

Why and how to archive assets in Marketo.

Get more opens and clicks with these email A/B testing best practices.

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The three types of Marketo email templates.

You can get more out of Marketo. Here’s what you’re missing.

ABM Freaky Friday: What happens when executives and management switch roles?

Marketo segmentation vs. smart lists.

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