Iron Horse B2B Audience Insights & Journeys Services.

Go beyond generic personas to create meaningful experiences filled with relevant content that carries your specific audiences forward in their journey.

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Getting the right people to your site starts with getting your audience right.

Here’s how Iron Horse can help.

AUDIENCE IQ ASSESSMENT

Evaluate your current target audiences—including personas, buying groups, journey maps, and messaging—as well as competitive research and build a plan to fill in knowledge gaps.

ICP & BUYING GROUP IDENTIFICATION

Focus your resources on the accounts that are most likely to convert. Create or optimize target account lists and buying group profiles by evaluating closed-won opportunities and 3rd party data.

MESSAGING DEVELOPMENT

Tailor engagements to target audiences across all the channels they use with messaging for each persona in your buying groups based on their specific needs.

B2B AUDIENCE RESEARCH & PERSONA DEVELOPMENT

Gain rich personas for each member of the buying group, including what they care about, where they hang out, how they prefer to consume content, and how they influence the buying decision.

JOURNEY MAPS & CONVERSATION ARCS

Create more efficient and effective campaigns with a framework that defines which questions your audience needs answered at each stage of the journey—and how to answer them.