Webinar
Content Strategies for Webinar Success: A Fireside Chat
Engaging webinars that move accounts down the funnel are a marketer’s north star. Watch Arianna Etemadieh, Demand Gen Lead at Uber for Business, and our own Stephanie Siemens, Digital Events Lead, as they discuss how to align your webinar format with your business goals, the audience-first approach to creating content that boosts your engagement, and practical, proven tips to maximize your webinar investment.
Speakers
Arianna Etemadieh
Demand Gen Lead
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Uber for Business
Stephanie Siemens
Client Engagement Manager
Key Takeaways.
- Balance what you want to say and what your audience wants to hear.
Look for the balance where you grab their attention and still meet your messaging goals. - Keep your webinars short.
With average viewing time of around 25 minutes, anything past that risks losing your audience’s attention. - Don’t be afraid to pre-record!
Pre-recording your webinars can take some of the stress out… and it doesn’t have a negative impact on attendance or engagement.