Webinar
Website Personalization Strategies to Make Every Visit Count
How can you use website personalization to drive more pipeline—without breaking your brand? We were joined by Guy Yalif from Webflow to discuss winning strategies, internal alignment tips and real-world examples from our new CX playbook to help you get started and get better with personalization.
Originally aired on May 29, 2025.
Speakers.
Guy Yalif
Chief Evangelist
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Webflow
Ellen Smoley
Director, Growth Marketing
Key Takeaways.
- Find your high-impact gaps.
Map the whole buyer path, identify pages with high traffic + high drop-off, and personalize them first. You’ll see faster lift and clearer revenue impact. - Build a sandbox.
Empower your demand team to test at full speed by having Brand and Design create a design system of fonts, colors, elements and templates for them to use in personalizations. - Roadmap your personalization ideas.
Capture every test’s impact, effort and hypothesis in one document, then rank, launch, measure, learn and repeat. A consistent framework helps prioritize high-impact plays.