Webinar
B2B Content That Converts: How to Give Your Audience What They Really Want
In a crowded marketplace, you need proven strategies to connect with your audience. Without that connection, your buyer’s journey will stall. In this Coffee Break, we spoke with ZoomInfo’s Meghan Barr about how to create content that converts. Get actionable tips for uncovering what your audience really needs and how to get more out of your content.
Speakers
Meghan Barr
VP Communications and Marketing
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ZoomInfo
Amber Keller
Content Director
Key Takeaways
- Leverage your broader team.
Don’t be afraid to tap into the experts in your own company in the roles you’re targeting with your content to get inspiration or a gut-check. - Stay focused on your content goals.
Take the time to document and socialize your content goals—who, what, why—to keep your content creation focused and effective. - Address the algorithm head on.
In a fractured media landscape, algorithms and information bubbles can seem impenetrable. Solve this by asking your target audience directly where they get their information, and what they’re looking for.