Webinar
Cut, Clip, Convert: Turn Video Content Into A Demand Machine
Creating marketing video can feel expensive, especially if you only use it once. Increase your ROI by putting that video to work, outside of your regular webinar.
Originally aired on March 27, 2025.
Speakers.
Kelly Cheng
CMO
|
Goldcast
Stephanie Siemens
Client Engagement Manager
Alex Jonathan Brown
Principal Content Strategist
Key Takeaways.
- Maximize your ROI.
Transform one piece of video content into many formats to fill your content pipeline and create multiple touchpoints throughout the entire B2B buying journey. - Plan with purpose.
Video content delivers more value when you design it for repurposing from the start, making your production investment work harder across multiple channels. - Production vs. authenticity.
Finding the right balance between video quality and genuine human connection is essential for engaging today's B2B audiences at every stage of the funnel.