Webinar
Drafting the ultimate B2B martech stack
If you were starting a martech stack from scratch, what’s your first round pick? Get an inside look at how marketing leaders are viewing the current B2B landscape and where they’d invest today if they were starting from square one.
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Speakers
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Chris Golec
Founder & CEO
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Channel99
Nani Shaffer
VP of Demand Generation
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Invoca
Uzair Dada
FOUNDER & CEO
Key Takeaways
- AI is earning its spot.
GenAI continues to dominate the headlines, but our panel is focused on putting it to work. AI-enabled tools played a big role in the results, helping with everything from generating leads to helping contacts educate themselves on your product. - Your martech stack definitely includes sales tools.
Our experts snapped up sales enablement tools that aim to make the sales process more efficient and focus on closing the leads generated by the rest of their stack. - Everyone takes messaging and communication software very seriously.
We didn't expect the most divisive topic to be how your team communicates with each other and with prospects but... the chat gets a little spicy in this one. (Sorry, Microsoft Teams)