Webinar
Intent Data in Action: 6 Strategies for Customer Success, Marketing, and Sales
We've all been through Intent Data 101. Here we present Intent Data 201: How to get way more out of intent signals. We were joined by Josh Baez, Senior Manager of Demand Gen at NetLine, to discuss exciting use cases across marketing, sales, and customer success. Watch and learn how your GTM teams can also leverage intent data to engage key decision-makers.
Speakers
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Josh Baez
Senior Manager, Demand Generation
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NetLine
Ellen Smoley
Director, Growth Marketing
Alex Jonathan Brown
Sr. Content Strategist
Key Takeaways
- Companies don’t sign contracts.
Behind every intent signal is a human person. You have to understand, connect, and empathize with them before you can expect to engage and convert them. - Intent data makes creating the right content easier.
If you know what your audience is searching for, you can create content that answers that for them (plus surface that content when they visit your site). - Leverage intent data for customer marketing.
Intent data can give you data to fuel and optimize your customer growth, retention, upsell, cross-sell, and expansion efforts.