Webinar
Where B2B marketing breaks down: What 91 B2B marketing leaders revealed about strategy vs. reality
Data from 91 B2B marketing leaders at $250M+ companies reveals the six places GTM strategy breaks down and what it takes to actually execute.
97% of B2B marketing leaders say their GTM strategy is effective. Only 33% execute it consistently. So what's actually breaking down?
In this on-demand panel session, Uzair Dada, Founder & CEO of Iron Horse, and Genelle Kunst, VP of Growth at Demandbase, share findings from a survey of 91 senior B2B marketers at $250M+ companies and unpack the six execution gaps holding teams back.
You'll learn:
- Why inefficient cross-team coordination is the #1 speed killer and how to fix it
- Where paid media, content, and website personalization are failing the funnel
- How leading teams are using AI to close the strategy-to-execution gap
Uzair Dada
Founder & CEO
Alex Jonathan Brown
Principal Content Strategist
Genelle Kunst
Senior Vice President, Growth Marketing
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Demandbase
Key takeaways
- Confidence isn't execution.
97% of B2B marketers believe their GTM strategy is effective—but only 33% execute it consistently. - Speed is a structural issue.
49% struggle with cross-team coordination and 47% can't create campaign assets fast enough to keep up with market demands. - Your website may be losing buyers.
40% of B2B marketers say their site is confusing and has dead ends… and those are the ones who know they have a problem.