How to realistically market to the whole buying group.
Expedite the customer journey and optimize your funnel.
Our expert teams combine in-depth knowledge of Demandbase with our strategic audience insights and demand gen expertise to help you create and optimize audience-centric journeys that lead to results.
Here are some of the ways we can help you leverage your Demandbase investment to drive sustainable growth.
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OPTIMIZE ICP AND TARGET ACCOUNT LISTS
Identify and refine the characteristics of your ideal customer and determine the specific accounts that are most likely to become customers.
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CREATE PERSONALIZED CUSTOMER JOURNEYS
Understand and use the rich audience insights available in Demandbase to optimize the way potential customers interact with your company—from their first touchpoint to their final conversion.
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FULLY INTEGRATE WITH YOUR EXISTING STACK
We help you connect the dots between Demandbase, your martech stack, and sales platforms so you can see the full picture of your account engagements and leverage your tech resources to create effective ABM campaigns.
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OPERATIONALIZE DEMANDBASE AT SCALE
We work closely with you to understand your specific use cases and develop playbooks for your sales and marketing teams—from the planning and execution of account and audience-centric campaigns to rolling out change management strategies.
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ESTABLISH OUTCOME-BASED KPIs
We help you evolve your measurement strategy so you can define and track KPIs that help you assess and optimize the effectiveness of your combined marketing and sales efforts.
Our Demandbase services include:
- DEMANDBASE IMPLEMENTATION & INTEGRATION
- TARGET ACCOUNT IDENTIFICATION & LIST MANAGEMENT
- AUDIENCE INSIGHTS & JOURNEY MAPPING
- ABM PROGRAM DESIGN, ACTIVATION & OPTIMIZATION
- PAID MEDIA PROGRAM DESIGN & MANAGEMENT
- CONTENT CREATION & OPTIMIZATION
- LANDING PAGE DESIGN & DEVELOPMENT
- PLATFORM TRAINING & ENABLEMENT
- SALES MOTION ALIGNMENT
- ABM REPORTING & ANALYTICS
- INTEGRATION & OPTIMIZATION
Ready to convert your Demandbase investment into sustained and scalable growth?
Talk to our Experts
Iron Horse is always going above and beyond to provide value for our clients. They stay up to date on new capabilities and offerings, give product feedback to help us optimize the platform, and dig deep into the data to ensure we're achieving customer goals.
Resources.
See All ResourcesBLOG
7 Ways to Use Intent Data to Win
Don’t leave intelligence on the table. Gain the competitive advantage with these less common—but no less powerful—use cases.
WEBINAR
How to Effectively Use Intent Data Across the Customer Lifecycle
Determine the right metrics to drive sales by learning to access deeper insights from your intent data. Know your target customers’ behavior to more strategically engage them.
CASE STUDY
Case Study: ABM Fast Start Program
See how we helped our financial services client build and scale an account-based pipeline-generation engine from scratch.