Why (and how) top companies are investing in content marketing in 2024

Register Now

Behind the Screens.

Tips from Samsara’s Gabrielle Logan


This recent explosion of virtual events has left us all with a lot of questions answered, along with some new questions we didn’t know to ask before. Planners can learn so much from each other’s experiences as we continue to evolve and innovate in the virtual event space.

In this episode, we go behind the screens again with Samsara’s Senior Event Marketing Manager Gabe Logan as she looks back at her virtual SKO and explains what she wishes she knew before planning the event.

Tune in to hear Gabe discuss some top takeaways to keep in mind when planning a virtual SKO.

    • In-person events ≠ virtual events
    • Get creative with production and activation
    • Re-allocate budget to work with vendors who are experts in the field

About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual experiences and demand gen. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at marketing@ironhorse.io.


Ellen Smoley & Stephanie Siemens are a dynamic duo on the growth marketing team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience at virtual events, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting demand gen ideas, they can be found roaming the Bay Area for the perfect margarita.

Ready to learn more?

Set up a 30-minute consultation.

© 2023 Iron Horse. All rights reserved. Privacy Policy