Why (and how) top companies are investing in content marketing in 2024

Register Now

Behind the Screens.

Tips from Samsara’s Gabrielle Logan


This past year has brought with it many challenges, one of which being everyone’s shift to working remotely and dealing with competing factors such as kids, pets, and normal workload. With all these distractions, how do you ensure attendees stay engaged and present during virtual events?

In this episode, we go behind the screens with Samsara’s Senior Event Marketing Manager Gabe Logan to discuss just this – specifically, how to keep sales reps engaged and participating during virtual SKOs.

Tune in to hear Gabe give her take on how to create an SKO experience that will thrill sales reps.

    • Keep the content fresh and new – make sure to avoid rehashing old information
    • Maintain the integrity of the event
    • Think through production quality and delivery


About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual events. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at marketing@ironhorse.io.


Ellen Smoley & Stephanie Siemens are a dynamic duo on the virtual events team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting virtual event ideas, they can be found roaming the Bay Area for the perfect margarita.

Ready to learn more?

Set up a 30-minute consultation.

© 2023 Iron Horse. All rights reserved. Privacy Policy