Tips from Topo.ai’s Andrew Saluke
Critical to any virtual experience (whether that be an event or a webinar) is the content strategy post-event. Virtual experiences can accumulate such a massive amount of content and educational materials to help feed your marketing funnel for months to come, but you need a solid plan to decide how you use it all.
We talked to Topo.ai’s Director of Marketing Andrew Saluke for his tricks on how to best create a content strategy after a hosted webinar.
Tune in to hear Andrew outline how to best divide content based on where people are in the buyer’s journey:
- Awareness stage (haven’t heard of your brand or company) – broadly applicable to your industry audience
- Past awareness (the goal should be to escalate intent) – provide qualifying content to persuade them to adopt your product
- Customers – Focus on proven practices and access and collaboration with other customers
About Behind the Screens
Behind the Screens is a LinkedIn interview series focused on virtual experiences and demand gen. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at firstname.lastname@example.org.
ABOUT YOUR HOSTS
Ellen Smoley & Stephanie Siemens are a dynamic duo on the growth marketing team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience at virtual events, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting demand gen ideas, they can be found roaming the Bay Area for the perfect margarita.