The Iron Horse Insight: At the core of any successful developer marketing or DevRel activity is the experience itself. Beyond just providing basic materials and resources for your developer audiences, how are you facilitating the discovery and consumption of those assets? In this article Tan and Utard, discuss the secret behind Algolia’s developer program. While many facets reflect your typical dev marketing approach, Utard reveals how they focused strictly on developer needs (as opposed to business KPIs) to build a platform that truly was helpful and functional for any dev. Much like individual resources and campaigns, it’s crucial to remember that when building developer assets it’s important to “create something that is low bar (anyone can use) and high ceiling (so powerful there is never a reason to switch).”
Create Marketing and Sales Alignment for Better ABM.