The Iron Horse Insight: Establishing strong developer relationships is key to successful developer programs. Advocacy is almost always the true end state and being able to genuinely connect with the developer community will yield dividends. At the core of DevRel is being able to understand developer problems and help solve them. Developers are both end-users and decision-makers from a business sense—so outside influences could affect them more than the average stakeholder. Being compassionate and empathizing with developers is incredibly important within peer-driven communities. Attending to real-world issues, both sociological and technical, will help your brand establish itself as a contributor and a true community partner.
Ready, Set, Reset: Rocking Virtual and Hybrid Events in 2021