While we won’t snub our noses at this important awareness tactic, we also won’t stop there. For true ROI, you need to engage with customers throughout their journey, from awareness to purchase to advocacy.
We start by developing an understanding of the goals and challenges that motivate your target customer. We then map out the physical and emotional steps they go through as they become aware of, research, and ultimately engage with your company. We use the resulting customer journey map to develop an integrated marketing program that puts the right message in front of your customer at each step, all while gathering useful insights that help you optimize the program along the way.