Ready, Set, Reset: Rocking Virtual and Hybrid Events in 2021

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Virtual Event Marketing

Drive growth with virtual events.

With in-person events on pause, your virtual events need to be reimagined.


Investment focused on the right outcomes


Our approach.

We take the stress out of creating virtual events.

Virtual events are complex tactics with multiple moving parts, a confusing landscape of tools and services, and no standardized roadmap for development and delivery. We use our virtual event strategy and planning framework to help you develop a virtual event campaign that drives growth for your company. Drawing on our martech expertise and experience with vendors across the virtual event software ecosystem, we help you determine the best platforms to meet your unique event and audience. Then we pull it all together to build, test and execute an end-to-end virtual event experience that truly delivers.

Some of the companies that have increased demand with Iron Horse.

Our virtual event services.

Program design/strategy

  • Campaign Strategy
  • Experience Design
  • Persona & Account Segmentation
  • Virtual Event Playbooks
  • Maturity Assessments
  • Best Practices Workshop
  • ABM for Virtual Events

Campaign operations

  • Webinar Nurture (Pre & Post)
  • Engagement Driven Content Development
  • Omni-channel Demand Gen
  • Derivative Content Creation and Promotion
  • Prospect, Account & Pipeline Analytics
  • Vendor Coordination

Data services

  • Data Hygiene
  • Data Enrichment
  • Account Dossiers
  • MA/CRM Integration and ABM Tie-in

Ready to learn more?

Get in touch.

Ready to transform your demand gen efforts through truly integrated campaigns? Drop us a line!

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Book a Meeting
Schedule a time to chat with an Iron Horse consultant.

Or, reach us the old fashioned way:


6111 Bollinger Canyon Road
Suite 555
San Ramon, CA 94583
(408) 841-7399


1001 SE Water Avenue
Suite 330
Portland, OR 97214
(408) 841-7399

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