2021 Marketing Planning, Budgeting and Measurement Benchmark Report
Virtual Event Marketing
Drive growth with virtual events.
Our approach.
We take the stress out of creating virtual events.
Virtual events are complex tactics with multiple moving parts, a confusing landscape of tools and services, and no standardized roadmap for development and delivery. We use our virtual event strategy and planning framework to help you develop a virtual event campaign that drives growth for your company. Drawing on our martech expertise and experience with vendors across the virtual event software ecosystem, we help you determine the best platforms to meet your unique event and audience. Then we pull it all together to build, test and execute an end-to-end virtual event experience that truly delivers.
Some of the companies that have increased demand with Iron Horse.
Our virtual event services.
Program design/strategy
- Campaign Strategy
- Experience Design
- Persona & Account Segmentation
- Virtual Event Playbooks
- Maturity Assessments
- Best Practices Workshop
- ABM for Virtual Events
Campaign operations
- Webinar Nurture (Pre & Post)
- Engagement Driven Content Development
- Omni-channel Demand Gen
- Derivative Content Creation and Promotion
- Prospect, Account & Pipeline Analytics
- Vendor Coordination
Data services
- Data Hygiene
- Data Enrichment
- Account Dossiers
- MA/CRM Integration and ABM Tie-in
Ready to learn more?
Get in touch.
Ready to transform your demand gen efforts through truly integrated campaigns? Drop us a line!
Book a Meeting
Schedule a time to chat with an Iron Horse consultant.
Or, reach us the old fashioned way:
California
6111 Bollinger Canyon Road
Suite 555
San Ramon, CA 94583
(408) 841-7399
Portland
1001 SE Water Avenue
Suite 330
Portland, OR 97214
(408) 841-7399