WEBINAR: Transitioning from CMO to CRO: Insights from the Front Lines.
Event Demand Gen
Drive conversion from your live events.
Our approach.
We treat events like your other marketing campaigns.
More than any other tactic, events depend on strong collaboration between marketing and sales. Using our integrated event demand generation (EDG) framework, we connect the dots between your pre-, at- and post-event activities to increase engagement and drive conversion. Our data-driven process enables you to scale event demand gen activities, coordination, and collaboration across stakeholders to increase sales velocity and maximize event ROI.
Event Marketing Operations
- Event Integrated Tactics Development
- Demand Gen Operations
- Nurture Operations
Event Lead Management
- atEvent White Glove Service
- Vendor Coordination
- Training
- On-site Support
Personalization
- Personas & Accounts
- Buyer Event Journey Mapping
- Web Experience Optimization
- Localization
Program Design/Strategy
- Playbooks
- Template-driven Execution
- Best Practices
- ABM for Events
E2E Analytics & Insights
- Prospect, Account & Sales Pipeline Views
- Integrated Reporting Dashboards
- Insights-focused Advisory Services
Data Services
- Data Hygiene
- Data Enrichment
- Account Summaries
MarTech Infrastructure
- MA/CRM Integration
- Digital & Social Media Platforms
- Campaign Structure & Taxonomy
- Contests
Ready to learn more?
Set up a 30-minute consultation.