Event Demand Gen

Drive conversion from your live events.

Traditional event practices limit the impact of your most effective engagement tactic.


Investment focused on experiences not outcomes

Lack of process between marketing and sales

Our approach.

We treat events like your other marketing campaigns.

More than any other tactic, events depend on strong collaboration between marketing and sales. Using our integrated event demand generation (EDG) framework, we connect the dots between your pre-, at- and post-event activities to increase engagement and drive conversion. Our data-driven process enables you to scale event demand gen activities, coordination, and collaboration across stakeholders to increase sales velocity and maximize event ROI.

Some of the companies that have increased demand generation for events with IHI.

Our event demand gen services.

Event Marketing Operations

  • Event Integrated Tactics Development
  • Demand Gen Operations
  • Nurture Operations

Event Lead Management

  • atEvent White Glove Service
  • Vendor Coordination
  • Training
  • On-site Support


  • Personas & Accounts
  • Buyer Event Journey Mapping
  • Web Experience Optimization
  • Localization

Program Design/Strategy

  • Playbooks
  • Template-driven Execution
  • Best Practices
  • ABM for Events

E2E Analytics & Insights

  • Prospect, Account & Sales Pipeline Views
  • Integrated Reporting Dashboards
  • Insights-focused Advisory Services

Data Services

  • Data Hygiene
  • Data Enrichment
  • Account Summaries

MarTech Infrastructure

  • MA/CRM Integration
  • Digital & Social Media Platforms
  • Campaign Structure & Taxonomy
  • Contests

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