Engaging Practitioner Audiences: 5 Lessons for Better ABM.

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Sarah Castle

Marketing Data Analyst

Sarah Castle is a Marketing Data Analyst at Iron Horse driving insights for all of the integrated marketing programs that we create. As someone with a keen eye for detail and a passion for problem-solving, she thrives on diving into data and surfacing with innovative and actionable business recommendations. Prior to Iron Horse, Sarah worked as a marketing analyst contractor for the U.S. Navy. There, she not only learned to speak in only acronyms but also worked with other senior analysts, web developers, and IT gurus on numerous initiatives to increase engagement, enhance the customer experience, and increase funnel conversions.

Sarah holds a Bachelor of Science in Business Administration with a concentration in marketing from Birmingham-Southern College.

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