People, Not Personas: How to Humanize Your Marketing

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Daniel Rocheleau

Daniel Rocheleau

Director Digital Marketing

Daniel Rocheleau is a marketing director and account director at Iron Horse with more than 25 years’ experience in the digital marketing field. Daniel works closely with our technology-driven customers to deliver strategy and manage programs to bring the latest and greatest technologies to market. Before coming to Iron Horse, Daniel was at HP for 12 years, where he was the worldwide marketing lead. In that capacity, he launched HP’s gaming brand, HP OMEN, above the noise in a highly competitive market, establishing it as a relevant brand today.

Daniel holds a BS in Psychology with an emphasis on the study of human-computer interaction from Lewis and Clark College.

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