GLOBAL DEMAND CENTER
Intelligent Scaling for the Global Enterprise
How well do your marketing operations scale? How well do you roll out new technology, train users, and capture actionable results? Our Global Demand Center services let you standardize and govern marketing operations, training, templates and analytics so you can rapidly scale and optimize your marketing efforts across departments, agencies and geos.
Content Development and Management
Targeted Content Customized for Defined Outcomes
There's no place for cookie cutter content in the global market. Our expert content managers and copywriters don't just write compelling content that speaks to your diverse audience. We develop a content calendar and a publishing and curating strategy that gets the right content to the right audience at the right time. Along the way, we tag and measure content effectiveness by channel, sales stage and audience so we can continually optimize your communications to achieve defined results.
Marketing Innovation Framework
Integrated Cloud-based Solutions for the Modern Enterprise
How well do your marketing efforts integrate with your sales cloud solution? We can help you design and build a scalable program structure and technological framework that leverages cloud-based solutions, includes user development and governance, and focuses on continual optimization to drive results. Our team helps you identify opportunities, drive selection, integrate, roll out, and manage your new marketing capabilities so you can create coordinated global marketing automation campaigns that engage and nurture customers at every touchpoint.
Multi-Channel Campaign Execution
Reach Customers Wherever They Are
With today's distributed information consumption model, personalized content is just the beginning. The most successful enterprises coordinate marketing efforts across all channels. Our marketing experts help you develop a cohesive marketing approach, on domain and off, that results in faster sales velocity and lower costs per acquisition.
E2E Analytics and Campaign Insights
Insight and Optimization that Deliver Results
With our expertise in Google Analytics, Coremetrics, Cloudera, Tableau, and more, Iron Horse Interactive can help you measure the performance of your marketing efforts against industry benchmarks and internal goals. Our team helps you capture insights such as event and social intelligence, end-to-end analytics about your co-marketing, and more, so you can determine the effectiveness of your marketing and sales efforts. But gathering data is just the beginning. We help you use those insights to optimize campaigns for improved results.